31 de enero de 2017
Artículo publicado por el medio:
mHealth guide to the 2017 Mobile World Congress
On the 27 February 2017 the world’s biggest mobile industry gathering is held in Barcelona and quite incredibly throughout the 4 days of conference content there won’t be a single talk on medicine/health/mHealth on the event programme.
The European Connected Health Alliance’s Digital Health and Wellness meeting is also being substantially scaled back from a 3 day stand alone meeting that was part of Mobile World Congress to now being a one day track within the 4 Years From Now (4YFN) Startup Business Platform meeting (which while held during Mobile World Congress is separate distinct event that’s organised by ‘Mobile World Capital Barcelona’ and held at a location that can be 30 mins away from the Congress venue in the traffic).
I’ve been checking out the mHealth content at Mobile World Congress for years (check out my guides from 2012/2013/2014/2015/2016 and reviews from 2008/2009/2010/2011/2014) and to see healthcare content completely dropped just highlights how out of touch the GSMA trade association and it’s Mobile Operator members are with regard to the opportunities they have to stay relevant.
It’s interesting that Tim Cook, CEO of Apple – the mobile brand that takes home more than 100% of the profit from the smartphone industry – will be ignoring the meeting (Apple has grown in the mobile industry by establishing direct relationships with customers unlike other mobile brands that had been largely leaving the billing/sales/customer relationships to the telcos) but you would think the struggling mobile operator community would be interested in the area that he thinks the mobile industry is heading eg. mHealth revenues will dwarf the $Trillion smartphone market…
[continued at the link above]